According to the Real Academia Española, a euphemism is defined as a word or expression used in place of one that is harsh, unpleasant, or rude. Euphemisms are more and more rampant in political and economic debates (which is a way of describing what is often mere propaganda). The citizenry, passive and defenseless spectators, summoned only when there are elections and in the face of the enormous power of the mass media and social media, swallow them one after another, incorporating them into our everyday language as if they were undeniable truths.