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Posters and Politics: A Report from Amman Design Week

By Bridget Ireland

Created by Wael Morcos of Lebanon, the poster to the left highlights an important characteristic of Jordanian culture in stunning simplicity. Surprisingly to many Westerners, English is very prevalent in a Jordanian’s everyday life. When I arrived in Amman, I was caught off guard by the amount of English present. Street signs, restaurant advertisements and storefronts almost always display both the Arabic and English names. Looking into the history, I have learned that the use of both languages is is in part due to the historical occupation by Great Britain until 1946. However, English is also becoming more popular in media, music and of course, art (check out Majed Mohamed Hasan Drbseh’s comments in this article from the International Journal of Scientific and Research Publications for more information on both languages in Jordan) for the general population. My initial impression of this poster was that the bold English text was targeting the Western world and urging English speakers to be aware of civil liberties. However the subtle and more graceful Arabic script suggests that it is a better representation of the blending of both languages in political life. This poster is a very accurate representation of life in Jordan, where a globalizing world has led to a need to advertise messages and communicate in both English and Arabic.

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