consumer

green•wash: (grēn'wŏsh', -wôsh') Used to describe the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service (Greenpeace).

Walk into any supermarket or box store today and you will find hundreds of products lining the shelves that claim to be "green" or "environmentally-friendly" in some way. It could be that the label or font is simply colored green, the product's packaging is earth-toned or uses "non-mainstream" artwork or design, or the product features a leaf, tree, earth, animal, flower, sun, water, or sky symbol or image. These same characteristics can be applied to billboards, advertisements (both print and video), as well as other forms of media put out by companies and organizations in attempts to boost their "green" image and subsequently appeal to a broader range of consumers.